
From day one in the beauty industry, I realized that creativity and skill were just part of the equation. The true magic lies in mastering visibility and building a loyal client base.
Over my 25+ years in the industry and with 14 of those spent running my own salons across three locations, I’ve faced the same challenges you do—and found the solutions that work.

Let me take you back to where it all began. I was just like you, a beauty pro passionate about transforming lives but stuck behind the chair. I remember those long days, hoping my open slots would somehow fill up. My “marketing strategy” was a mix of trial, error, and a lot of hoping for the best. But everything changed when I discovered the power of intentional, system-driven marketing.
It wasn’t easy, but with perseverance and a commitment to learning every day, I not only grew my clientele but scaled to three thriving salon locations. And now, I get to share this journey with you, so you can leap forward without the years of struggle.

At Down With Digital, my mission is clear: empower beauty pros and salon owners like you to master the visibility and client acquisition strategies that your business education might have missed. I understand your aspirations and struggles—because I’ve been there. I’m here to show you that getting booked up isn’t about gimmicks or overnight success; it's about clear messaging and proven systems that lead to sustainable growth.
My coaching and resources are designed with one goal in mind: to help you get found, get booked, rebook, and ultimately scale. This could mean hiring more staff, opening new locations, or creating new streams of income—all while maintaining balance and avoiding burnout.

Ready to transform your salon and career without burning out? Start your journey with my free resource: The Ultimate Guide to Doubling Your Salon Bookings in 30 Days. Packed with practical tips and insights, this guide will jumpstart your path to a busier, more successful salon.
Thank you for stopping by Down With Digital. I’m here to support your growth journey every step of the way. Let’s master the skills to make your salon dreams a reality.
Download the guide now and step into a more successful future.
happy clients & Customers
podcast episodes recorded
Cups of coffee a day
Kiddos that keep me busy

I'm obsessed with..
can't live without
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for daily self care
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get to know me
Make a guess. I love...
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Sweet
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Savory
Country
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City
Tea
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Coffee
Country Music
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Rap

Working with Lori made a real difference for me. Our phone calls felt like talking to someone who actually understands how a beauty business runs and she helped me get clear on what would make the biggest impact.
Her ManyChat DM automation and email strategies opened my eyes to how much easier my business could run. She showed me simple shifts that save time and create a smoother experience for my clients. I left every call feeling supported and more confident in how I’m building my business.
- Michelle of Authentik Artistry

book a free discovery call
Transform your empty schedules into a thriving salon with a private call with Lori. (space is limited)

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