If you're a beauty professional or salon owner dreaming of a fully booked calendar and the buzzing, successful salon you’ve always envisioned, you’re in the right place.

From day one in the beauty industry, I realized that creativity and skill were just part of the equation. The true magic lies in mastering visibility and building a loyal client base.

Over my 25+ years in the industry and with 14 of those spent running my own salons across three locations, I’ve faced the same challenges you do—and found the solutions that work.

Lash Judge (2×) at the

Royal Canadian Lash Championships

Winner of the Best Beauty Salon in Winnipeg

NALA Awards Top

Finalist

1,000+ five-star

Google reviews

A Journey From Struggle to Success

Let me take you back to where it all began. I was just like you, a beauty pro passionate about transforming lives but stuck behind the chair. I remember those long days, hoping my open slots would somehow fill up. My “marketing strategy” was a mix of trial, error, and a lot of hoping for the best. But everything changed when I discovered the power of intentional, system-driven marketing.

It wasn’t easy, but with perseverance and a commitment to learning every day, I not only grew my clientele but scaled to three thriving salon locations. And now, I get to share this journey with you, so you can leap forward without the years of struggle.

Bridging the Gap Between

Beauty & Business

At Down With Digital, my mission is clear: empower beauty pros and salon owners like you to master the visibility and client acquisition strategies that your business education might have missed. I understand your aspirations and struggles—because I’ve been there. I’m here to show you that getting booked up isn’t about gimmicks or overnight success; it's about clear messaging and proven systems that lead to sustainable growth.

My coaching and resources are designed with one goal in mind: to help you get found, get booked, rebook, and ultimately scale. This could mean hiring more staff, opening new locations, or creating new streams of income—all while maintaining balance and avoiding burnout.

Your Next Step to Success

Ready to transform your salon and career without burning out? Start your journey with my free resource: The Ultimate Guide to Doubling Your Salon Bookings in 30 Days. Packed with practical tips and insights, this guide will jumpstart your path to a busier, more successful salon.

Thank you for stopping by Down With Digital. I’m here to support your growth journey every step of the way. Let’s master the skills to make your salon dreams a reality.

Download the guide now and step into a more successful future.

Fast Facts

1

Cocker Spaniel Named Daisy

1

hazelnut oat latte a day

3

Girls i get to love

I'm obsessed with..

can't live without

The fuel that keeps me going? A mix of strong routines, strong women, and strong systems. I’m a mom, a multi-location salon owner, and a mentor who believes life gets easier when you stop trying to carry everything alone. Give me a clean, conscious skincare ritual, my under-eye gels (always), and a digital dashboard that keeps my businesses running smoothly while I’m living real life, school drop-offs, content creation, and everything in between. I’m obsessed with anything that makes life feel lighter, easier, and just a little more luxe.

binging on something

While everyone else is binge-watching Netflix, I’m over here binge-learning. Marketing, funnels, buyer psychology, email automations, if it helps women build income beyond the chair or beyond their 9–5, I’m devouring it. I love taking big, complicated strategies and turning them into simple steps busy women can actually use. And yes, I still sprinkle in a little sass, a lot of real talk, and the mindset work that keeps us moving forward even when life throws the unexpected (and it will).

for daily self care

Daily self-care for me isn’t fancy... it’s intentional. It’s choosing whole foods over convenience, a quiet moment of gratitude before the house wakes up, and giving my skin the same love I give my businesses. It’s also letting myself rest, breathe, and enjoy the little luxuries that remind me why I work so hard: my kids, my partner, and the time flexibility in life I’m creating. My self-care is equal parts skincare, soul-care, and systems… because when you take care of yourself, everything else gets taken care of, too.

get to know me

Make a guess. I love...

SWEET

SAVORY

COUNTRY

CITY

TEA

COFFEE

COUNTRY MUSIC

RAP

Sweet

Savory

Country

City

Matcha

Coffee

Country Music

R&B + Soul

"I left every call feeling supported and more confident in how I’m building my business"

Working with Lori made a real difference for me. Our phone calls felt like talking to someone who actually understands how a beauty business runs and she helped me get clear on what would make the biggest impact.

Her ManyChat DM automation and email strategies opened my eyes to how much easier my business could run. She showed me simple shifts that save time and create a smoother experience for my clients. I left every call feeling supported and more confident in how I’m building my business.

- Michelle of Authentik Artistry

Take the next step towards a fully booked salon calendar...

book a free discovery call

Transform your empty schedules into a thriving salon with a private call with Lori. (space is limited)

LEARN MORE HERE

A free step-by-step guide designed to help salon owners and beauty pros attract more clients, increase rebookings, and fill their schedules in just 30 days using simple, proven marketing strategies.

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